The Battle of the Titans for the AR: Google VS Apple
So, we continue to inform you about what is happening in the AR industry.
So, we continue to inform you about what is happening in the AR industry.
And today we want to touch on how the real giants compete in this industry, whose steps will somehow speed up and change the trends.
In this review, the authors compare Tango to Google and ARKit from Apple. And although they note the stability and performance of Tango, still bet on ARKit. The authors of the comparison note the stability and performance of Tango, but they still bet on ARKit. The thing is that ARKit is still in its infancy, but it already has a large user base. While Google Tango supports only two devices — Lenovo Phab 2 Pro and Asus Zenfone AR. And not soon devices that support Tango will flood the market, and ARKit has all chances by that time to take it and improve its performance.
Despite the fact that ARKit is still in its infancy, this technology already has a large user base.
While Google Tango supports only two devices — Lenovo Phab 2 Pro and Asus Zenfone AR. For a while, devices that support Tango will flood the market. And during this time ARKit has all chances to already take it and improve its strong suit.
Well, as we see, for success, you do not have time to get there first but to offer technology when a large number of users are already ready for it. And the fact that Apple has serious intentions on AR becomes clear from the predictions and figures from the future of ARKit from analyst Gene Munster.
He believes that Apple Glasses will be released in 2020. Based on the output of ARKit and significant investments by Apple in the direction of the augmented reality (for example, the acquisition of SensoMotoric Instruments). Gene believes that Apple sees the future of augmented reality in the combination of the iPhone and some portable device on the head.
The average price of Apple Glasses should be about 1300 dollars. Demand will be limited, so for the first year will be sold only 3 million devices. In 2020, sales of Apple Glasses will account for only 2% of the company’s total revenue, but in 2022 the share of points will increase to 10%. By that time, the price will drop to $ 1,000. The popularity of points will grow for ten years.
Here it is important for us to make a reservation that these are only predictions of the expert, and whether to believe them or not is already your decision.
But, in general, it is necessary to follow with interest this competition, because things depend on it, where the market will go.